Cat Food and Treats: A Complete Guide for Brands Looking to Launch or Expand Their Pet Product Line

1.Why the Market for Cat Food and Treats Is Booming

As global pet ownership continues to grow, cats are becoming the preferred companions in many households—especially among young, urban consumers. With this shift comes a surge in demand for high-quality, nutritious, and innovative cat food and treats.

Consumers are no longer satisfied with generic products; they want grain-free formulas, freeze-dried treats, functional snacks, and even interactive or visually appealing options. This presents a huge opportunity for pet brands to capture market share by offering differentiated products under private label or OEM partnerships.

2. What Are Cat Food and Treats?

For those new to the industry, understanding the difference between cat food and cat treats is essential:

Cat Food: Designed as a complete and balanced meal. Includes dry food (kibble), wet food, and freeze-dried full meals. These must meet a cat’s daily nutritional requirements.

Cat Treats: Meant for rewards, training, bonding, or supplemental nutrition. They come in various forms like meat sticks, freeze-dried snacks, functional chews, and interactive textures.

Combining well-formulated main meals with smartly chosen treats can help improve a cat’s overall health, digestion, and mood.

3. Cat Food and Treats We Offer for OEM/Private Label

We specialize in OEM manufacturing of cat food and treats, offering a wide range of products tailored to your brand identity and target audience:

Freeze-Dried Raw Meals: High in meat content (up to 90%), complete nutrition, and no artificial additives.

Freeze-Dried Snacks: Pure meat cubes, mixed fruit-and-meat blends, functional formulas with probiotics, taurine, or hairball control ingredients.

Meat Sticks and Jerky: Chicken, duck, rabbit, and fish options; available in single-protein or compound formats.

Shaped Treats: Creative designs like stars, letters, eggs, flowers, and holiday-themed treats for higher consumer engagement.

Functional Snacks: For digestion, joint health, immune support, and even dental care—formulated by veterinary nutritionists.

All our products can be customized in terms of ingredients, flavor, size, texture, packaging, and even appearance.

4. Why Work With Us as Your Cat Food and Treats Manufacturer

As a trusted cat food and treats manufacturer from China, we bring a range of advantages to brands looking to build or grow in the pet care space:

✅ Certified Facility: BRC, IFS, HACCP, and FDA approved.

✅ Global Export Experience: We serve clients in the EU, North America, Southeast Asia, and more.

✅ Flexible MOQ: Ideal for startups and pilot runs.

✅ Energy-Efficient Factory: Solar-powered to reduce costs and environmental impact.

✅ R&D Support: Strong in-house team to develop new formulas and shape trends.

✅ Packaging Support: Full range of co-packing services available.

Whether you're an established brand or a new entrant, we tailor our services to your growth stage and product vision.

5. Packaging Advice for Your Cat Food and Treats Brand

While we do not produce packaging materials in-house, we provide professional guidance to help our clients design and prepare effective packaging that aligns with their branding and product needs.

Here’s what we can support you with:

✅ Professional Input on Packaging Specifications
We help you determine the right packaging size, shape, sealing method, and material (e.g., aluminum foil pouch, kraft zipper bag, PET tray) based on your treat format and shelf life needs.

✅ Mock-Filling and Fit Testing
Before mass production, we can test-fit your packaging to ensure proper filling, sealing, and labeling performance.

✅ Compatibility Confirmation
We’ll verify your packaging is compatible with our automated filling and sealing equipment, and provide clear feedback if adjustments are needed.

✅ Flexible Filling Options
From small sachets to larger family packs, we support a range of packaging sizes as long as materials are pre-prepared and delivered in advance.

⚠️ Kind Reminder
We currently do not offer packaging material sourcing or custom printing services. Please work with your own trusted packaging supplier and send materials to our factory before scheduled production.

Our goal is to make sure your product arrives on shelves or to customers looking great, staying fresh, and fully aligned with your brand.

6. For New Brands: How to Start a Cat Treats Business

Starting a pet product brand—especially in the cat treats niche—can be exciting but overwhelming. Here are some practical tips:

Understand Your Market: Who is your customer—premium buyers? Young cat parents? Functional value seekers? Define your tone and visual identity accordingly.

Choose a Signature Product: Start with one hero SKU (e.g., freeze-dried chicken cubes or salmon jerky) that showcases quality and brand values.

Pick the Right Manufacturer: Look for certifications, transparency, and a willingness to co-develop with you. Try samples and test small batches.

Focus on Branding: From logo to story to packaging—emotional branding matters in pet products.

Launch in Phases: Test online via social media or e-commerce before expanding to retail or bulk channels.

Keep Innovating: Once your first product gains traction, launch seasonal items or functional ranges to build loyalty.

We work with many first-time brand founders, guiding them through formulation, packaging, compliance, and logistics—step by step.

7. What Makes Our Cat Treats Great (for curious pet parents)

If you're a cat owner who stumbled across this article, here’s what sets our treats apart:

Made with real, high-quality meat—no by-products or fillers.

Freeze-dried to lock in nutrients and flavor, without the need for additives.

Variety of shapes and textures to keep picky cats engaged.

Gentle on digestion and formulated to avoid common allergens.

We produce cat food and treats that are not only safe and healthy, but also fun and functional for cats of all ages and breeds.

8. Final Thoughts

The market for cat food and treats is full of opportunity—especially for brands who can deliver safe, functional, and visually appealing products. Whether you're looking to create a line of all-natural treats, innovative freeze-dried snacks, or full meals for cats, a trusted manufacturing partner can help you make it happen.